What we learned at B2B Ignite 2024, with Shane Redding and Scott Stockwell
In this week’s episode of the podcast, Joel Harrison, Editor-in-chief, B2B Marketing spoke with Shane Redding, Propolis Strategy Expert and Scott Stockwell, Senior Brand Strategist, IBM about all...
View ArticleAre we falling in love with martech again? A deep dive into Clevertouch’s...
Martech is fundamental to producing great B2B marketing in 2024, but outlandish vendor claims, integration problems and functional redundancy have led to a high level of cynicism amongst many B2B...
View ArticleHow Ericsson is stepping into the limelight as an enabler of summer cultural...
We’re all used to sharing images and video from major summer concerts and sporting events, and just expect social channels and telecoms companies to seamlessly enable that, without considering the...
View ArticleWhy Dassault Systémes bet big with a takeover of Piccadilly Circus
Dassault Systémes is a €4.5b tech company that’s highly successful in multiple markets but is remarkably little known outside its core customer segments and home nation of France. In a bid to change...
View ArticleHow B2B challenger brand Allica Bank became the UK’s fastest growing company
Which marketing tools should you prioritize if you’re launching a new business banking brand into the crowded UK market? That was one of the questions that Joel Harrison, Editor-in-Chief, B2B...
View ArticleHow star power is putting Juniper center stage, with CMO Jean English
Juniper needed a bold approach to make its new campaign, which highlighted its ability to enable the ongoing AI revolution via its network technology and stand out amidst a tidal wave of AI-related...
View ArticleHow to strike the perfect balance of human value and AI innovation
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with the Creative Director at Revere, Dan Sillifant, alongside the Chief Digital Officer...
View ArticleEpisode 165: What does a healthy relationship between marketing and product...
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Adam Preis, Director of Product/Solution Marketing, and Marta George, Head of EMEA ABM Programmes – both of Ping Identity....
View ArticleEpisode 166: What’s wrong with B2B lead generation, and how can we fix it?...
It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding...
View ArticleThe B2B Marketing Awards Shortlist revealed: Who made the cut?
In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing...
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